Regional Director Of Sales

Regional Director Of Sales Great Lakes Management

Great Lakes Management is seeking a dynamic Regional Director of Sales to lead and support sales performance across a portfolio of senior living communities. This role provides hands-on coaching, drives occupancy growth, strengthens sales processes, and develops high-performing sales teams aligned with GLM's mission and service standards.

Key Responsibilities:

• Lead, mentor, and support Sales Directors across assigned communities
• Drive occupancy growth by coaching on lead management, tours, follow-up, outreach, and conversion strategies
• Monitor KPIs including inquiries, tours, conversions, CRM activity, occupancy, and revenue trends
• Conduct regular on-site visits to evaluate sales processes, team performance, and brand standards
• Partner with Executive Directors, RDOs, and marketing to ensure aligned sales execution
• Develop and deliver sales training, onboarding, and performance improvement plans
• Support community-level events, outreach, and referral-partner relationship building
• Analyze market data, competitor trends, and community positioning
• Assist with hiring, mentoring, and onboarding new Sales Directors
• Ensure CRM accuracy and pipeline management across all locations

Qualifications:

• 3+ years of senior living sales leadership experience (multi-site preferred)
• Proven success in occupancy growth and sales team mentorship
• Strong understanding of CRM systems and sales processes
• Excellent communication, coaching, and relationship-building skills
• Ability to travel regularly to communities within the region
• Passion for serving seniors and supporting high-performing teams

Schedule & Compensation:

Full-time, exempt Competitive salary + performance bonus Benefits: Medical, Dental, Vision, 401(k), PTO, Paid Holidays, Mileage Reimbursement

Why Join GLM:

At Great Lakes Management, you'll help shape sales success across communities, support talented teams, and make a meaningful impact for residents and families every day.