Regional Sales Manager

Regional Sales Manager

We are looking for a regional sales manager, who will join a strong sales team that values collaboration, communication, and transparency. The regional sales manager (rsm) will lead, coach, and develop a high-performing field sales team of account executives (ae) across east michigan (kalamazoo/grand rapids), toledo, oh, west michigan (troy/detroit), alpena, mi. This leader is responsible for driving new business growth, accelerating sales performance, developing talent, and ensuring flawless execution in the pursuit of new commercial customers. The ideal candidate is a strong operator, a hands-on coach, and an inspiring leader with expertise in b2b sales excellence. This role requires significant time in the field with aes, strategic partnership with operations and marketing, and a relentless commitment to customer experience.

Travel requirement: 60-70% travel across your designated territories east michigan (kalamazoo/grand rapids), toledo, oh, west michigan (troy/detroit), alpena, mi. (branch visits, ride-alongs, customer meetings, jobsite walkthroughs, and regional activities).

Company perks

Uncapped commission plans

Education & certification reimbursement program

Referral bonuses starting at $1,000 per referral

Comprehensive medical plan options, including dental and vision

401k plan with company match

Generous paid time off, paid holidays, and paid parental leave

Management opportunities

Company giveaways

Opportunities for community service and charity involvement

Work at a mission-driven company, focused on people

Continued growth and expansion into new markets and products and services

What you will be doing

Drive sales, gross margin, and profitability growth

Responsible for area sales and profit plans to budget through successful leadership, organizational plans, customer service, and outstanding execution of all sales processes

Know and manage the business by effectively using financial reports, assessing results, and developing specific actions directly related to business development and growth

Assist with the integration of acquired businesses within region

Know our top customers by interacting with them, observing purchasing habits, associate and customer experience

Responsible to ensure that all associates are current and up to date with fire and life safety knowledge, use, and related product applications through a commitment to formalized training and development within prescribed timelines and standards

Accountable to ensure that trends of underperformance are formally addressed, with clear and documented performance improvement plans

Key responsibilities

Sales leadership & team development

Lead and develop a multi-state team of account executives (ae) focused on new business acquisition.

Conduct ongoing field ride-alongs, coaching sessions, and performance evaluations.

Foster a positive, winning culture centered on accountability, teamwork, and continuous improvement.

Implement sales processes, tools, and best practices to maximize productivity, prospecting activity, and close rates.

Sales execution & growth

Achieve and exceed monthly, quarterly, and annual new business booking targets.

Collaborate with marketing to drive pipeline development, lead flow, and demand generation efforts.

Support aes in prospecting, cold outreach, quoting new customers, and executing high-impact presentations.

Ensure accurate and timely use of crm (hubspot) for forecasting, reporting, and activity management.

Cross-functional partnership