Regional Sales Manager, Sports Surfaces

Regional Sales Manager

Innovative Chemical Products Group (ICP Group) is a leading formulator and manufacturer of specialty coatings, adhesives, and sealants serving the construction and industrial end markets. ICP Group is comprised of leading brands known for innovation, quality, and performance. Founded in 2015 and supported by a lean corporate team, ICP Group has scaled rapidly through organic and acquisition growth into one of the largest coatings, adhesives, and sealants companies in North America. ICP Group is headquartered in Andover, MA and has manufacturing and distribution sites throughout North America, Latin America, UK, Europe and the Asia Pacific region.

ICP Group is seeking a driven Regional Sales Manager to join our team and lead sales efforts across the Midwest. Reporting directly to the California Sports Surfaces (CSS) Sales Director, you will play a key role in expanding our market presence while supporting customers who use our high-performance, multi-sport surface coatings and cushion systems.

This role combines account management, business development, and technical support to serve a wide variety of customers-including tennis and pickleball courts, running tracks, recreational surfaces, municipal projects, sports facilities, and high-end residential installations. You'll work closely with distribution partners, contractors, architects, and designers to create and secure new opportunities while growing existing accounts.

Your territory would consist of Illinois, Indiana, Kentucky, Tennessee, Ohio, Michigan, Pennsylvania, Virginia and Maryland.

Responsibilities:

• Partner with the Performance Coatings Team, lead generation, and product management teams to identify and secure new business opportunities.
• Develop and manage relationships with contractors, distributors, architects, and dealers.
• Conduct regular 360° customer reviews and follow-ups.
• Drive weekly Salesforce CRM reporting, review lead generation and sales reports, and build a proactive project pipeline through specifications, bid notifications, and market insights.
• Deliver live product demonstrations, remote training, and educational presentations for customers and prospects.
• Work with technical services, finance, and other support teams to ensure customer success-including installation support, product usage calculations, and A/R activities.
• Represent ICP Group through participation in sports surfacing organizations, trade shows, and industry events.

Experience needed:

• Proven sales success in sports surfacing coatings and cushion systems or closely related construction/materials industries.
• Strong track record of cold-calling and territory development, from small businesses to large nationwide accounts.
• Exceptional communication skills, with the ability to deliver impactful presentations and conduct effective customer training.
• Ability to work independently, build trust with clients, and overcome common sales objections such as pricing and application knowledge.
• Experience interacting with multi-level business leaders and cross-functional teams to achieve shared objectives.
• Travel approximately 50% of the time across multi-state markets and major cities within your region.

ICP Group is an Equal Employment Opportunity (EEO) employer and welcomes all qualified applicants. Applicants will receive fair and impartial consideration without regard to race, sex, color, national origin, age, disability, veteran status, genetic data, or religion or other legally protected status.