Commercial Sales Manager

Commercial Sales Manager

2ULaundry and LaundroLab are on a mission to create time for the world to focus on the things that matter most - and that probably isn't laundry! We're a startup that is rewriting the rules around this time-consuming task by building two complementary brands. With our convenient pick-up and drop-off service and modern, inviting laundromats, we provide people with an effortless and convenient solution to laundry and dry cleaning to give them back time because as we all know, time is valuable. We're historically a residential laundry service that recently launched a commercial vertical. However, this commercial vertical is B2B, not B2C, and operates in a more traditional B2B sales process which is why it makes sense to have a Sales Manager and an inside sales team. What are Commercial Laundry Accounts? Airbnb portfolios, boutique hotels, Massage, Med Spa, Day Spa, Salons, etc. All these accounts are businesses who use laundry as a commodity in their day to day business. The average account is very sticky with a high retention rate. The decision makers are often business owners or operations leads at small businesses.

Job Summary

The B2B Sales & Marketing Manager is a strategic, results-driven professional responsible for driving growth by acquiring and expanding commercial accounts. This pivotal role requires developing integrated sales and marketing strategies focused on attracting and servicing high-value clients in segments such as Airbnb portfolios, fitness centers, educational institutions, salons, and other commercial enterprises. You will lead initiatives that bring in new commercial business, manage relationships, and collaborate closely with marketing to develop campaigns that support sales efforts and brand consistency across corporate and franchised locations. You'll also work alongside our operations, franchisee, and support teams to ensure an excellent customer experience. The ideal candidate combines sales acumen with marketing savvy and has experience scaling B2B services in multi-location franchise contexts.

Primary Responsibilities

Sales Leadership and Business Development

• Develop and execute B2B sales strategies targeting commercial accounts (e.g., gyms, schools, salons) to drive new business growth.
• Build and nurture strong relationships with decision-makers at target commercial organizations and franchisees managing local accounts.
• Conduct prospecting using networking, cold calling, lead qualification, and relationship management to build a healthy sales pipeline.
• Deliver compelling presentations and proposals tailored to client needs, closing deals that align with corporate growth objectives.
• Manage the full sales cycle, including negotiation, contract setup, and onboarding of new commercial clients.
• Collaborate with franchise operations to coordinate local marketing and service delivery for new and existing accounts.

Marketing Strategy and Execution

• Partner with marketing to design and implement targeted campaigns and collateral that drive commercial lead generation and brand awareness.
• Develop marketing content such as case studies, testimonials, and promotional materials for use in sales outreach and franchises.
• Monitor and analyze campaign effectiveness, adjusting tactics to optimize lead quality and conversion rates.
• Support franchisees with localized marketing guidance and tools to enhance penetration in their markets.

Client Relationship and Account Management

• Maintain ongoing communication with commercial clients to ensure satisfaction, account growth, and retention.
• Act as a liaison between corporate services, franchisees, and commercial accounts to resolve issues and align on service standards.
• Identify opportunities for upselling or cross-selling additional service offerings within client organizations.
• Working with the customer support team on escalated issues and questions that may arise after sale is complete.

Reporting and Collaboration

• Track and report on sales KPIs, pipeline status, and marketing campaign results to senior leadership.
• Collaborate cross-functionally with operations, franchise support, and customer support teams to maximize client satisfaction and operational efficiency.

Qualifications Required:

+ 5+ years of B2B sales experience selling services to commercial clients, preferably in the laundry, facility services, or related service-based industries.

+ Proven success in business development, lead generation, and closing contracts with mid-size to large organizations.

+ Experience collaborating with franchise networks or multi-location sales structures preferred.

+ Capacity and willingness to learn complex products and processes.

+ Strong communication, negotiation, and interpersonal skills.

+ Proficiency to set up and build with CRM software (e.g., Salesforce) and marketing automation tools - not just use these tools once they are already set up.

Preferred:

+ Experience in laundromat, laundry delivery, or commercial laundry services industries.

+ Experience working with or on a customer support team, including familiarity with support-based SOPs and escalation problem-solving.

+ Marketing background with knowledge of digital and content marketing strategies.

+ Familiarity working with corporate + franchised business models.

+ Experience with Notion, and Zendesk.

Skills & Competencies:

Strategic sales planning and execution

Relationship building and customer advocacy

Lead generation and pipeline management

Marketing campaign collaboration and content development

Data-driven decision making and reporting

Excellent communication and presentation skills

Cross-functional teamwork and collaboration

Work Environment:

Hybrid or remote working flexibility; travel to commercial client sites and franchise locations as needed.

Fast-paced, target-driven environment requiring collaboration with sales, marketing, and franchise teams.

Compensation & Benefits:

Competitive salary range

Performance-based bonuses and incentives

Comprehensive benefits package, including health insurance, retirement plans, paid time off, and professional development opportunities.

2ULaundry and LaundroLab are equal opportunity employers. We value diversity and strive to create an inclusive environment representative of a variety of backgrounds and experiences. Employment is decided solely on the basis of qualifications, merit, and business need.