Sales Coordinator Packs (emea)

Sales Coordinator

We are looking for an outstanding Sales Coordinator to join our Sales Operations team within the Planning & GTM Packs (Eastpak, JanSport & Kipling) EMEA organization.

In this role, you will support the Commercial and Planning & Go-to-Market teams in managing day-to-day operations across the Eastpak, Kipling, and JanSport brands. You'll play a key role in ensuring the smooth execution of sales processes, reporting, and order management - contributing directly to operational excellence and enabling cross-functional teams to deliver results in a fast-paced, dynamic environment.

The position is reporting to the Sales Operations Manager Packs EMEA and you will be based in our office in Antwerp, Belgium.

Key Responsibilities

Sales Order Tools & Data Management

• Act as the key project owner for the B2B eCommerce platform, driving its development and continuous improvement to enhance the customer experience, increase order autonomy, and elevate brand perception — ultimately contributing to increased turnover through more efficient and scalable order intake.
• Coordinate seasonal system set-up and tool readiness across departments.
• Serve as the main point of contact for agents, sales reps, and internal teams, ensuring smooth communication and timely resolution of issues.
• Provide regular B2B customer performance analysis (e.g. prebook vs at-once, conversion, average basket size, SKU count).

Salesman Samples Management

• Lead the end-to-end sample buy process: gather needs, define assortments, build buys, and prepare for financial sign-off.
• Track sample deliveries and communicate timelines to stakeholders.
• Collaborate with Sales, Product, Marketing, Operations, and Warehousing to ensure timely and effective execution.
• Coordinate end-of-season sample sell-off.

Commercial & Operational Support

• Partner with Customer Service and Logistics to ensure timely order delivery and resolve issues.
• Prepare ad hoc product availability lists to support commercial opportunities.
• Monitor and follow up on the weekly dispute report with Credit, Dispute, and Accounting teams.
• Support the implementation and training of new sales tools and processes.

Sales Reporting

• Manage weekly, monthly, and quarterly sales reporting for Sales, Sales Ops, and cross-functional partners.

Skills for Success

• Bachelor's degree in Business Administration, Economics, or related field.
• A few years of experience in sales operations, customer service or sales support, or related field.
• Strong organizational skills and attention to detail.
• Excellent communication and interpersonal skills.
• Proficiency in Microsoft Excel and PowerPoint.
• Ability to manage multiple priorities and meet deadlines in a fast-paced environment.
• Knowledge of SAP or other order management systems a plus.

What's in it For You

We're in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That's why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we're the total package.

• A supportive feedback-based culture where respect and integrity guide us in what we do
• An inclusive international environment where people of diverse backgrounds, lifestyles and nationalities love working together
• Be part of an iconic lifestyle brand in a multi brand, multi countries organization
• On site gym offering health and well-being initiatives
• A discount card with 50% on all VF brands

This post is not eligible for relocation support

About VF

VF is a global apparel company connecting people to the lifestyles they cherish through our family of iconic brands. At the heart of our journey lies our purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It's the reason we come to work every day. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at vfc.com

Free to Be, Inclusion & Diversity

As an equal opportunity employer, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.