Direct Sales Channel Manager

Direct Sales Channel Manager, Dublin, Virgin Media Ireland

Virgin Media is the leading connected entertainment cable and broadcast business in Ireland. Every day we deliver connections that really matter for thousands of people, with multi award-winning services including superfast broadband, TV, mobile and home phone. Our Virgin Media Business division provides the fastest broadband speeds and connectivity solutions for entrepreneurs, businesses, and the public sector.

Virgin Media Television, our broadcast division, is Ireland's number one commercial public service broadcaster offering three free-to-air channels: Virgin Media One, Virgin Media Two, Virgin Media Three, Virgin Media Four as well as the Virgin Media Player. We are a significant investor in home produced content, including news, current affairs, and drama, as well as offering the best in international programming. Virgin Media More, a platform exclusive channel for Virgin TV customers, offers the very best of first look premium content, including ground-breaking Irish and international drama, documentaries & sport. Our advertising sales agency, Virgin Media Solutions, creates unique, innovative campaigns for our business and for third party clients across the UK and Ireland.

Virgin Media is part of Liberty Global, one of the world's leading converged video, broadband and communications companies with operations in seven European countries. Liberty Global is a founding member of the European Green Digital Coalition and is included in the prestigious Dow Jones Sustainability World Index. Following the challenges brought about the global pandemic, the power of connectivity to deliver positive, meaningful change to people's lives has never been clearer. Our inclusion in these prestigious indices for the ninth year running attests to our long-standing commitment to the importance of sustainability and ensuring that we are strong corporate citizens as well as responsible stewards of the environment across the markets in which we operate.

About The Role:

We are seeking a highly driven and experienced Channel Sales Manager to lead growth across our retail, direct, and digital sales channels. This role is field-based and requires extensive nationwide travel, working closely with internal teams and external partners to maximise sales performance, build strong relationships, and deliver on ambitious growth targets.

You will work closely with, and have a superior relationship with: Product, Propositions, Acquisition Marketing, Go-To-Market and Channel Partners to ensure we are maximising all acquisition opportunities, winning in the market and driving profitable growth.

The ideal candidate will bring a proven track record of managing large-volume B2C sales, exceptional organisational skills, and the ability to thrive in a fast-paced, multi-channel environment.

Specific Duties & Tasks:

• Drive sales growth across existing and new retail, direct, and digital channels to achieve ambitious revenue and volume targets.
• Develop and execute channel strategies to increase market penetration and maximise performance.
• Build and maintain strong relationships with key retail partners, field sales teams, and digital stakeholders.
• Monitor channel performance, analyse sales data, and provide regular reporting on trends, opportunities, and risks.
• Ensure consistent brand representation and customer experience across all sales touchpoints.
• Collaborate with marketing, operations, and product teams to align campaigns, promotions, and go-to-market initiatives.
• Implement structured sales processes, training, and support to improve partner and team effectiveness.
• Manage budgets, forecasts, and KPIs, ensuring accountability and delivery of results.
• Act as the "voice of the channel," feeding back market intelligence and competitor insights to inform business strategy.

Skills & Expertise:

• Minimum 3+ years' experience in channel sales management, ideally within high-volume B2C environments (telecoms, FMCG, retail, or similar).
• Demonstrated success in driving sales growth across multiple channels.
• Strong organisational and planning skills with the ability to manage multiple priorities on the move.
• Proven ability to build and maintain strong relationships at all levels (internal and external).
• Excellent commercial awareness, with strong analytical and reporting skills.
• Results-oriented, self-motivated, and comfortable working autonomously on the road.
• Full clean driving licence and willingness to travel extensively nationwide.

The Person:

• Extensive experience in managing direct sales channel relationships and developing long term strategic partnerships
• Commercial acumen, numerical and negotiation skills required
• Proven track record and experience within the Telco industry an advantage
• Strong leadership and motivational skills
• Ability to demonstrate quick thinking and outside the box initiative
• Ability to multi-task and work on own in prioritise effectively
• Effective planning and stakeholder (both internal and external) management skills
• Attention to detail

Virgin Media is an equal opportunities employer. Having a diverse workforce is critical to the success of our business.

Join and you'll be part of the Virgin Media family. You can trust us to do the right thing by you. We're a great place to work and we offer impressive benefits too. Get ready for a generous holiday allowance, birthday day off, contributory pension, healthcare and discounts on our fantastic mobile broadband and cable.