Jr Planner, Ad Sales Planning

Ad Sales Planning Role

The Ad Sales Planning department plays a central and strategic role in the company's sales ecosystem. This department is responsible for facilitating, coordinating, and optimizing all activities related to the planning of advertising sales. Its responsibilities include, but are not limited to:

Strategic Support: The Ad Sales Planning department provides strategic support to the sales team, contributing to the development of projects and commercial proposals. This involves analyzing briefings, understanding client needs, and proposing solutions aligned with the company's objectives.

Interdepartmental Collaboration: The department acts as a central point of reference for different departments, including Sales, Operations, Trade Marketing, and Business Support. It facilitates efficient communication between these areas regarding sold projects and engages these and various other areas, such as the Content, Programming, and Creative Brand Solutions teams, for the development of proposals and projects.

Development of Opportunities and Projects: The Ad Sales Planning department is also proactive in the development of opportunities and projects. This initiative aims not only to meet current market demands but also to anticipate and create innovative solutions for future client needs.

Client Portfolio Management: Additionally, the department plays a fundamental role in managing the client portfolio alongside the sales team, analyzing it in conjunction with the company's portfolio. This enables a more strategic approach in offering advertising solutions that align with the overall goals of the organization.

Establishment of Internal Processes: Due to its proximity and the need for contact with various areas, Ad Sales Planning contributes to the construction and improvement of internal processes, ensuring operational efficiency and alignment in work practices.

Your role accountabilities:

• Supporting executives and developing media proposals that attends client briefings;
• Assists the team with simple tasks;
• Analyze client portfolio and market advertising trends to proactively propose solutions to increase revenue for the ad sales area;
• Learn more about media (both digital and linear), its metrics and all Warner Bros. Discovery products and plataforms;
• Collaborating with the team, addressing questions about processes, tools, and solving day-to-day challenges.

Qualification & Experience:

• Interest in the advertising, marketing or similar industry;
• Diploma or equivalent experience in advertising, marketing or similar industry;
• Ability to create PowerPoint presentations with clarity and conciseness, utilizing layouts with aesthetics that enhance the information;
• General knowledge of creating Excel spreadsheets;
• Knowledge of media metrics (e.g. reach, frequency, impressions, views);
• Organization and ability to manage multiple, competing priorities simultaneously;
• Ability to work closely within several areas in a collaborative way;
• Knowledge of digital and programmatic advertising campaigns;
• Knowledge of KPI measurement tools (GWI, Sprout, Ads, Analytics, etc.);
• Experience in developing commercial proposals.

Other nice to have:

• Creativity: Ability to a creative approach on the project's development process;
• Resilience: Ability to walk through all company areas and converge a creative business-oriented solution;
• Problem Solving: Identifies problems and quickly look for those who can help them to solve it;
• Communication: has ability to expresses ideas to individuals or groups in oral and written form;
• Disruptive Orientation: Rapidly learns new knowledge or acquires new skills, focused on both linear and digital media;
• Integrity: Actions reflect values and principles that distinguish right from wrong;
• Outgoing: A communicative and confident profile to serve as the point person between teams.

Championing Inclusion at WBD

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, union status, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.

If you're a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.