Lead Sales Planner

Lead Sales Planner

The Lead Sales Planner plays a critical role in supporting the Advertising Sales (Ad Sales) team by developing strategic media plans, managing key client relationships, and ensuring the smooth execution of advertising campaigns. This role serves as a bridge between sales, creative, operations, and clients, ensuring that all campaigns are delivered with excellence and aligned with client objectives.

You anticipate how decisions are made, persistently explore and understand the business needs of CNN's key clients, and know how our range of product offerings can grow their and our businesses across pre-sale, post-sales functions, as well as the digital platform.

You will be responsible for assisting the full sales cycle from pre-sales through campaign execution. You must be professional, organized and motivated, as well as have the drive to succeed in a fast-paced environment. You will be a reliable support resource who can anticipate client and sales team needs. The role includes analysis, planning, research, project management and brainstorming.

Your role accountabilities include:

• Execute sales initiatives to reach Ad Sales team's quarterly goals
• Prepare pitch decks and proposals for potential clients
• Provide the ultimate best client service and ensure potential clients and agencies get the attention they need and deserve
• Liaise with Ad Sales Operations, Marketing and Create teams to deliver the best solutions for clients
• Provide information and liaison for proactive sales pitches with direct clients and media agencies, including an understanding of Sponsorship offerings and interaction with commercial production for associated materials
• Provide post-campaign summary reports and presentations for Ad Sales team to follow-up with clients and media agencies
• Establish relationships with key contacts in clients/agencies to facilitate the smooth implementation of campaign
• Verify and process invoices with Accounting services team on billing and payment issues throughout the sales process
• Mentor and support junior planners, including the sharing of best practices and industry knowledge

Qualifications and experiences include:

• A bachelor's degree in a related field is required
• 5+ years' experience in sales planning or advertising agency
• Strong experience working with Excel and PowerPoint required
• Strong work ethic and ability to multi-task – must be able to juggle multiple projects and clients
• Good knowledge of CNN and sales procedure
• Strong understanding of digital and broadcast media, with a strategic mindset and attention to detail
• Proactive and engaging, with a positive approach towards problem-solving
• Excellent verbal and written communication skills in English and additional languages, with a strong attention to detail
• Passion for storytelling, branding, and delivering client success

Warner Bros. Discovery is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.