Sales Manager New Business

Sales Manager - New Business

Our Story: Crisis Prevention Institute Inc. (CPI) is the worldwide leader in evidence-based de-escalation and crisis prevention training and dementia care services. Our programs teach professionals the skills to recognize, prevent, and respond to crises in the workplace. Since 1980, we’ve helped train more than 17 million people within service-oriented industries including education, health care, behavioral health, long-term care, human services, security, corporate, and retail. At CPI, we are dedicated to changing behaviors and reducing conflict for the Care, Welfare, Safety, and Security of everyone. We believe the power of empathy, meaningful connections, personal safety, and security are the antidotes to fear and anxiety. It’s a philosophy that is central to everything we do, and traces back to our beginning. As a member of the team, you can expect to: Make a difference through your work - You’ll be proud to tell your family and friends about what you do. Gain significant career experience only obtained within a fast-growing organization - Entry-level roles through executive leadership. Feel fulfilled and have fun - We work hard but make the time to build meaningful relationships and celebrate the wins.

The Role: The Sales Manager - New Business energizes and empowers a team of high-performing ‘hunter’ sales professionals to drive CPI’s growth. This role is pivotal in capturing new customers, expanding CPI’s reach in education and healthcare, and consistently exceeding ambitious revenue goals. By inspiring excellence and fostering a resilient, winning culture, the Sales Manager accelerates CPI’s market presence and delivers measurable results.

What You Get To Do Everyday: Design and execute sales strategies to expand CPI’s customer base and capture new market opportunities. Identify emerging market opportunities, target segments, and competitive threats to refine strategies. Recruit, hire, train, and onboard high-caliber sales ‘hunters’, setting clear performance expectations and sales quotas. Provide ongoing, intensive coaching on prospecting techniques, cold outreach, negotiation, and fostering a results-driven, resilient culture. Conduct regular one-on-one sessions, performance reviews, and provide constructive feedback to drive continuous improvement. Manage and monitor a robust sales pipeline, ensuring consistent lead generation, qualification, and movement of opportunities through the sales funnel. Track and analyze key performance indicators (KPIs) such as lead volume, conversion rates, deal size, and close cycles using CRM software. Prepare accurate sales forecasts, performance reports, and expense budgets. Develop and enforce a scalable, repeatable sales process tailored for outbound sales activities. Partner with Marketing...